What is the reason why boneless chicken fillet is popular
1、 Consumer consumption level (core attraction)
1. Boneless design, low threshold for consumption
No bones or fascia, no need to worry about getting stuck, elderly and child friendly; You can eat it directly with your hands, it's suitable for shopping, watching TV shows, and adding lunch boxes without utensils.
1、 Consumer consumption level (core attraction)
1. Boneless design, low threshold for consumption
No bones or fascia, no need to worry about getting stuck, elderly and child friendly; You can eat it directly with your hands, it's suitable for shopping, watching TV shows, and adding lunch boxes without utensils.
Compared to chicken legs and bone fried foods, the eating experience is easier, making it a popular choice for parent-child consumption and student groups.
2. Balanced taste and high public acceptance
Long strip shape, crispy outer skin, soft and tender chicken breast inside;
Not like chicken cutlets, which are bulky and greasy to eat, but also have a stronger texture than chicken rice pudding; The salty and fragrant basic flavor has a high tolerance, suitable for original flavor, spiciness, cumin, and honey sauce. It pairs well with tomato sauce, salad dressing, and dry seasonings, with almost no taste barriers.
3. Extremely versatile scene
Leisure: Street snacks, afternoon tea, late night snacks
Main meals: rice with toppings, side dishes, bento, hotpot, barbecue, fast food snacks
Family: air frying pan semi-finished Kwai, suitable for one person and family dinner
2、 Household consumption end: semi-finished products highly adapted to modern life
1. Zero difficulty operation, fast meal delivery
Freeze pre cured semi-finished products, no need to thaw, no need to pickle, and no need to change the knife; Fry for 3-5 minutes, and the air fryer can be ready in 10 minutes. Even novice kitchen workers can prepare it steadily.
The popularization of air fryers further drives household purchasing demand.
2. Flexible storage with minimal loss
The shelf life of 18 ℃ freezing can reach 12 months; Independently packaged and ready to use, without consuming a large amount of ingredients at once, suitable for small apartments and single/double person households.
3. Cognitive nostalgia, with a strong mass base
Desktop boneless chicken fillet is a school gate snack familiar to several generations, with a sentimental attribute and stable online and offline repurchase.
3、 From the perspective of B-end catering merchants (the underlying business logic of long-term hot sales)
1. High degree of standardization, saving labor costs
The factory completes cutting, pickling, and coating, while the store only needs to heat and ripen; By eliminating the processes of cleaning, cutting, and marinating chicken, the labor cost of the kitchen is significantly reduced, resulting in a uniform taste that is not affected by the chef's skill level.
2. Fast serving speed and high turnover rate
Frying for a short period of time is suitable for snack shops, canteens, milk tea shops, and fast food supporting snacks, and it is not easy to block orders during peak periods.
3. Stable supply of raw materials and high cost-effectiveness
The mainstream raw material is white feathered chicken breast meat. The domestic white feathered broiler industry chain is mature, the supply is sufficient, and the raw material prices are relatively stable;
Compared to other ingredients such as steak and prawns, the cost is controllable, the price range is affordable, and the customer flow and profit margin are taken into account.
4. Flexible specifications and ample room for innovation
Can be made as original snowflake chicken fillet, Sichuan fragrant chicken fillet, Orleans chicken fillet; It can be sold separately or as a package to increase the average customer price. The long strip shape is beautiful, and the visual effect of arranging and packaging is good.
5. Easy to control losses
The finished product has a regular shape and uniform heating; Compared to large chunks of chicken cutlets, it is less prone to external paste and internal growth, resulting in lower waste loss.
Home
Product
Wechat
Telephone